AgentWake
A marketplace analytics layer that combines explicit protocol evidence with uncertainty-labeled traffic classification, compares agent and human funnels, and surfaces seller remediation candidates with attributable data quality.
Marketplace operators lack a unified view of how AI shopping agents discover listings, request offers and complete transactions across many sellers. AgentWake instruments client and server events, captures explicit agent-protocol evidence, and constructs funnel comparisons for operator review. The supplied research confirms a website-centric agent analytics product, general marketplace analytics and two technical capabilities, while finding no confirmed operator-level product with GMV, take-rate and seller-cohort views. The central risk is classification: user agents, referral fields and behavior can be spoofed or absent, while a human may complete a journey initiated by an agent. Every event therefore carries evidence, classification method, confidence and revision history. Agent share, conversion, order value and take-rate are descriptive within the observed boundary; they do not prove causation or incremental revenue. Seller readiness is decomposed into observable dimensions, never a hidden quality or eligibility score. Session classification, identity, listing exposure, offer, checkout, payment acknowledgement, order readback, return and settlement remain separate. Success is a more attributable funnel and useful remediation—not perfect agent detection, guaranteed discoverability or marketplace growth.
A marketplace product, growth, data or seller-success leader responsible for agent-channel adoption across a multi-seller funnel.
Instrumentation and cohort analysis scale through software after data contracts are proven.
Rapid agentic-commerce activity supports timing without proving current transaction volume.
Three cross-references and four inbound links support moderate convergence.
A confirmed adjacent category, two technical capabilities and an unoccupied operator-level funnel angle support a pilot.
Buyer detail is broad, agent identity is uncertain, historical data cannot be backfilled reliably and incumbents can extend.
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