Splitbeam
A consent-state event router and reconciliation layer that keeps consented and permitted first-party analytics separate while estimating visible measurement distortion.
Teams running a consent-gated analytics product alongside a first-party alternative receive two partial dashboards and no defensible reconciliation. Configuration changes create new opportunities to route events incorrectly. The opening is a live consent-state contract that prevents unauthorized collection, preserves separate provenance, and estimates what the missing cohort may do without treating modeled data as observed behavior or assuming cookieless collection is always permitted.
The analytics engineer, privacy engineer, or agency team maintaining consent-sensitive measurement across customer websites.
The product measures loss while refusing to reconstruct personal behavior without basis.
The platform change and continuing measurement loss make the problem current.
The record has almost no inbound support despite the direct connection.
A current consent-control change, public analytics interfaces, and a distinct routing-plus-reconciliation mechanism support a strong technical wedge.
Convergence is low, legal bases vary, reported loss ranges are secondary evidence, and the distortion model can create false precision.
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