WholesaleWedge
A dual-channel wholesale layer that maps company accounts, contacts, roles, catalogs, negotiated price versions, terms, credit decisions, inventory visibility, structured trade documents, and agent capabilities across existing storefronts; returns the price and actions authorized for the represented buyer; and keeps quote, order, seller acknowledgment, contract, shipment, invoice, payment, dispute, and correction distinct.
SMB brands selling both direct and wholesale often duplicate catalogs, price lists, account permissions, orders, invoices, and fulfillment across storefronts and retailer processes. WholesaleWedge provides one governed commercial model without assuming that a login, account match, visible catalog, or agent token creates purchasing authority. List price, negotiated price candidate, approved price version, quote, purchase order, seller acknowledgment, contract, allocation, shipment notice, delivery, invoice, payment terms, credit approval, payment, return, dispute, and correction remain separate. Structured trade messages are transport contracts, not proof of retailer certification, acceptance, inventory, delivery, or payment.
An ecommerce, wholesale, operations, finance, or IT owner at an SMB brand running direct sales plus account-specific wholesale through an existing storefront and manual or fragmented retailer workflows.
The supplied platform update and same-period agent-commerce events create current attention, subject to revalidation of platform features and policies.
Catalog, entitlement, pricing, document, adapter, and capability contracts can scale through software across brands.
One cross-reference, zero inbound connections, and four direct connections provide moderate graph corroboration.
A source-dated platform tier change, several verified wholesale competitors, an explicit SMB pain signal, dual extension channels, remaining advanced-feature gaps, and an emerging buyer-agent surface support a specific unbundling direction.
The buyer quartet is incomplete, foundational B2B features have moved downmarket, direct competitors already serve much of the wedge, retailer EDI onboarding is services-heavy, agent commerce authority is early, channel policies can change, and no structural copying cost is proven.
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