Washward
A claim-substantiation ledger that freezes marketing language, approved test evidence, limitations, reviewer scope and publication history.
Regulators are scrutinizing fabricated and exaggerated AI capabilities. The supplied research confirms a May 2026 federal settlement involving fabricated targeting claims and a competitor that scans ad copy and produces signed reports, but no reviewed product builds capability-specific substantiation bundles tied to system evidence.
Washward inventories each material marketing claim, identifies the precise capability and audience, and links it to approved test protocols, results, trace references, limitations and reviewer findings. Product, legal and marketing owners approve the exact wording before publication.
Claim proposal, system behavior, test evidence, reviewer finding, legal review, marketing approval, publication, customer reliance, correction and regulator outcome remain separate. A signed bundle proves integrity and review history, not truth, scientific validity or legal compliance.
The first release should support one claim and one controlled test. It excludes automated truth certification, raw sensitive trace retention, universal claim templates and claims that an audit packet prevents enforcement.
Product marketing, legal or compliance leader responsible for substantiating public AI capability claims
A May 2026 federal settlement provides a current trigger.
Evidence can improve truthful marketing, while polished bundles can launder weak tests into false assurance.
The record contains four cross-references, two inbound links and no supplied cross-vertical cluster.
A confirmed enforcement event creates urgency, the substantiation object is concrete and evidence formats can scale.
The buyer and proof standard remain broad, a close scanner already signs reports, traces can be incomplete and no structural incumbent barrier is evidenced.
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