Scrollcatch
A commerce-native workflow that turns consented, provider-authorized browse signals into bounded message candidates on the brand's existing rails, with identity, eligibility, approval, delivery, attribution, and suppression kept explicit.
Most recovery products begin after a cart exists, while meaningful product consideration can happen earlier. The supplied research found no reviewed commerce-native email or SMS product combining pre-cart behavior with approved identity stitching, but it confirmed one adjacent lock-screen product and a saturated post-cart market. Absence from a search is not proof of an empty category.
Scrollcatch should operate only when the merchant has a lawful, disclosed, provider-authorized way to associate a browsing session with a contact who is eligible for the selected channel. The platform has restricted protected customer fields since late 2025, making approval a hard launch gate. It must never defeat those controls with fingerprinting, infer identity from behavior alone, or manufacture consent.
The product creates explainable audience candidates and message drafts, not autonomous persuasion. Merchant policy and channel rules determine whether a contact may be reached; a person approves activation; the existing provider sends; delivery and conversion remain provider-backed, variable observations. If identity coverage or permitted reach is too low, the pilot should fail honestly rather than broaden surveillance.
Lifecycle, retention, and ecommerce leaders at small and midsize online brands already operating consented email or SMS programs and able to obtain the required platform permissions.
Lifecycle and ecommerce owners at brands with existing rails are directly addressable.
A current adjacent launch surfaces the gap, while platform restrictions shape it.
One cross-reference and one inbound relationship provide moderate support.
The merchant buyer and channel are precise, the upstream funnel gap is plausible, and a platform event interface is confirmed.
Protected customer-data access is a hard unproven gate, post-cart incumbents can move upstream, identity coverage may be too low, and privacy or channel constraints may eliminate the economic case.
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