Launchproof

Founders often launch with broad phrases such as “fully autonomous,” “understands,” or “eliminates errors” before documenting what the product actually does. The supplied research confirms current US enforcement focused on deceptive AI capability claims and adjacent products for ad-policy or brand-answer monitoring, but it corrects an important legal error: the cited consumer-review rule governs reviews and testimonials, not AI capability substantiation generally.

Launchproof should extract claims and create evidence questions, not clear advertising law. Each claim stays bound to exact copy, page, audience, product version, conditions, exclusions, test method, dataset, result, date, reviewer, and source. Suggested rewrites must preserve uncertainty and cannot manufacture proof. A completion mark may state only that a documented review workflow occurred; it cannot say compliant, verified, safe, accurate, or government approved.

The product is an acquisition and education tool with low standalone moat. The pilot must show that founders catch meaningful overclaims and retain usable marketing copy without treating the tool as counsel. The proposed page-access interface remains unverified and must be tested before promising automated scans.

Founders and small marketing teams preparing public launches for AI-enabled products without a mature claims-review process.