A monthly marketing-performance referee that joins ad exports, change logs, benchmarks, and a cited platform-event corpus into reviewable competing explanations and a signed evidence note.
Genesis score7.23/10
Make Exograph real.0/500
500 more votes and Exograph is authorized for build.
0%500 to authorize
Backing is the vote. When an idea crosses 500, we pull it into the build pipeline and ship it for real — the votes decide what gets built next, not an editor.
The opportunity
0Dedicated referee peers found
15–40%Reported CPM increase range
0Automatic causal verdicts
The case
When CPM, traffic, or conversion changes, brands and agencies argue over creative, targeting, budgets, site changes, competition, seasonality, and platform behavior. Exograph aligns dated evidence and shows which explanations are consistent, contradicted, or unresolved. It never labels a shift exogenous or endogenous with causal certainty, turns a public benchmark into the client's counterfactual, attributes sales from a CSV alone, or calls a signed note an audit opinion.
A normalized evidence set for account, campaign, audience, placement, creative, budget, bid, optimization, attribution setting, spend, impression, click, conversion, revenue, refund, and margin
A dated platform-event corpus with source, publication and event dates, affected surface, geography, segment, claim, methodology, confidence, contradiction, correction, and expiry
Client change logs for creative, targeting, budget, site, offer, inventory, tracking, agency, season, competitor, and external events with missing and disputed states
Competing hypotheses, comparison cohorts, sensitivity tests, limitations, reviewer conclusions, signed note integrity, later outcomes, corrections, and no autonomous budget action
How Genesis scored it
7.23across seven criteria
8
Temporal window
Current platform changes and traffic-routing shifts create immediate cases.
8
Buyer persona
Brands and agencies have a recurring, budget-linked review need.
5
Convergence
The idea has several connections but moderate independent repetition.
Why it scored well
Dated platform changes and recurring brand-agency disputes create a precise service workflow, while no dedicated referee appeared in the supplied search.
What's holding it back
Causal attribution is intrinsically weak, benchmark sources may be biased, ad and commerce data are incomplete, and attribution vendors can add event annotations.
Signals detected4 sources crossed
Signalmarket research carried in Genesis
Signalmarket research carried in Genesis
Signalcompetitor research carried in Genesis
SignalGenesis competitive search
Direction briefexograph.md
exograph.md
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